This year, Apple was given a gift – the buying of apps. iPod Touch apps were bought 1,000% higher than the average of the past 3 Fridays. Downloads/apps for the iPod Touch 36 sailed to 900% on Christmas. Flurry’s “Holiday 2009 Christmas Growth” said that this chaos of apps was triggered by the giving of iTunes Gift Cards.
Of the 58 million iPod Touches and iPhones, 40% of those are iPod Touches, surprisingly. Along with gift cards, some people can become slap happy and a little too excited for their new iPod Touch, so people may have been downloading tons and tons of apps. The iPod Touch jumped above the iPhone’s app store by 172%, and the trend continued.
This is Flurry's view of Apple's app sales.
The volume in overall App Store downloads also grew by more than 50 percent in December (with estimates for the final week of the month) over November, surpassing Flurry’s estimate of only 20 percent.
Flurry’s Vice President of Marketing Peter Farago spoke with CNET about the success of the App Store. Though some forecasts question how much further the App Store can grow, Farago thinks this is just the beginning. “The growth has been meteoric for Apple for iPhone and iPod Touch penetration,” he said. “They’re already past 50 million units in the marketplace for iPhone and iPod Touch.”
Farago notes that while the iPhone is a killer device that gives people a portable computer in their pocket, Apple knows it needs third-party developers, which is one reason the company controls the store. And developers will go wherever they can get a good customer base, realizing that they can build an app once for the App Store and draw in a lot of consumers.
Even recent criticisms leveled against the App Store haven’t dented its growth. Though some developers have complained that the App Store is hard to deal with, Farago says there are a lot of success stories from people who have created and sold apps through Apple.
Farago also sees the iPod Touch as Apple’s silent killer, with a huge market share that will help the company in the years to come. “What I’d be scared about if I were a phone maker is that Apple has a relationship now with all these teens and pre-teens using a device that is basically an iPhone with the radio turned off,” he said. “They’ve got 24 million [customers], and with Christmas, probably add a couple million or so to that. All those kids are getting trained to be iPhone users in the next two to five years.”
Google’s Android Market can’t compare with the App Store at this point, but its recent download volume should offer Android vendors some holiday cheer. December downloads from the Android Market store grew by more than 20 percent over November. Downloads for Motorola’s Droid, in particular, rose 93 percent on Christmas Day compared with the three previous Fridays of the month. The Droid also captured 48 percent of all download volume versus other top Android devices, including the myTouch 3G, G1, and the HTC Hero).
Android's products sales
